Brand Promise
Promises made + promises delivered = our central promise. This simple equation converges in a sweet spot that combines our expertise with your vision. This commitment allows us to create and deliver brand value through blended strategic and creative thinking that matters for you, for your customers, from introduction to purchase.
Brand Experience: A Reason to Care
At the center of the brand triangle lies your brand experience. Each step your business takes in creating this experience is a path toward fulfilling your brand purpose. When customers personify your brand—they truly begin to live it. And when their beliefs align with yours, they will represent you via word of mouth. Enter brand awareness. Your brand’s position and the mind space it takes up will determine your customer’s actions based on shared values and their current needs.
Creating an emotional connection lies in the strength of a good story.
The most important aspect of branding = people. And the best way to bridge the gap between brands and people = stories. Your brand must have a compelling story to tell—one that is relevant and resonates across many audiences.
Rob Walker and Joshua Glenn demonstrated the value of compelling stories through Significant Objects. Their study was an experiment of purchased items from eBay for a few dollars that were then matched with professional writers resulting in fictional, purpose-driven narratives. Walker and Glenn tested the theory: “Can a story transform insignificant objects into significant ones?” Yes. Big time. The cumulative value of all items grew 30x.