This mantra has a deep-seated meaning in our personal why. While some are content with the status quo, others are on a quest to evolve. Like a butterfly, the Bain Group emerged from transforming past experiences into something new and more valuable. We celebrate the ones who discover change is hard. The butterflies. The brands who embrace the struggle and keep progressing despite the challenges. Here’s to the powerful brands not afraid to evolve. We invite you to dream with us in what could be.

 
 

Our Beliefs

We believe we are stronger together than alone. We follow the basic tenets of togetherness by existing as a constellation of business-minded advisors, brand storytellers, and idea-makers committed to finding a brand’s north star. We also believe design strategy follows similar principles by being the nexus between design thinking and brand strategy. Both distinct in their own right, we discovered that these concepts go hand in hand to bridge cultural connections with consumers while creating a competitive advantage for our client partners.