Our purpose-driven brand strategy process.

Serving as your collaborative partner, we begin with the Brandsurgence™ half-day working session by uncovering your organization’s values, beliefs, and motivations by following the acronym LAUNCH within the Brandsurgence™ framework.

L: Learn and listen.
Observation is listening with your eyes and taking note of the nonverbal behavior. In this first stage of the process we are able to link together pieces of information by listening for ideas. We’re also looking to walk in your shoes with empathy to gain your point of view.

A: Awareness, discover everything
Discovery is one of our core values, and as such we dig to get to the heart of your brand. Our intent to debunk assumptions allows for meaningful insights and awareness, providing us a better understanding of what motivates your audience. Developing a problem statement begins here.

U: Understand. Empathy to understand customer unmet needs
Design thinking is empathy by design. Being understood is a valued expectation today more than ever. By not only applying empathy to our understanding, but equipping you with a strong focus on empathy can increase your customer satisfaction with little investment.

N: Navigating blue sky thinking
Phase One of the creative process. Brandsurgence™ is not a passive approach to creative strategy, but rather it is a proactive method for blue sky thinking—freeing up mind space for unexpected connections. As your partner, we moderate our sessions to help navigate pitfalls and challenges.

C: Creative Concepts.
Phase Two of the creative process is to construct concepts based on the previous Brandsurgence™ phases, and after establishing the creative brief. This ensures concepts are informed by a solid understanding of the situation, audience, channel mix, and the objectives you are seeking.

H: Human-centric outcomes
Human-centered design and design-thinking are cardinal elements for establishing brand initiatives, yet there is a third—customer-centricity. Designing for business outcomes must take into account the customer’s point of view—hence human-centric. We utilize the Business Model Canvas which allows us to fill in project details to increase brand awareness while enhancing brand loyalty.

Availability

Monday – Saturday
Morning or Afternoon

Location

Current virtual meeting

Coworking Space
Littleton, CO 80126