


Ideas for putting this Brand Discovery Deck into play:
Identify whether your brand delivers on its promise
Gain alignment with your team
Determine priorities for vision casting
Stimulate writing your business framework
Jump-start brand-driven empathy in any brainstorm session
The Brandsurgence
Brand Discovery Deck:
25-Card toolkit
The Brandsurgence™ Brand Discovery Deck™ is a toolkit made up of 25 cards to help you and your teams clarify and sharpen your thinking when planning and developing your organization’s vision’s vision. Designed to spark idea connections, the cards within this toolkit represent two activities: defining a problem statement, north star discovery for executives, associates, and customers. Each card features specific questions on the back to motive and influence more profound thought.