Our Beliefs

We believe we are stronger together than alone. We follow the basic tenets of togetherness by existing as a constellation of business-minded advisors, brand storytellers, and idea-makers committed to finding a brand’s north star. We also believe design strategy follows similar principles by being the nexus between design thinking and brand strategy. Both distinct in their own right, we discovered that these concepts go hand in hand to bridge cultural connections with consumers while creating a competitive advantage for our client partners.

REASON TO CARE

We exist to grow our clients’ value based on promises made, our people’s expertise, and the professional manner in which we built our relationships. Branding is concerned with building customers—not products. According to Marty Neumeier, your brand isn’t what you say it is, it’s what they say it is, and it’s about occupying conceptual mind space—prompting customers to take action based on brand positioning. Establishing brand relationships based on shared values, belief systems, and business practices are at our core.

DESIGN = MAGIC

We believe that design is a good idea and good for business. We also believe our clients deserve to come together with empathetic brand champions that stand at the intersection of design thinking and brand strategy. Design is no longer merely making products or ad layouts look attractive to entice consumers—it’s a multiplier effect for more significant outcomes. Today, it’s a way of thinking: a creative, solution-based approach applied to many circumstances. Think designing a service or a process that grows revenue or saves time. 

value of design thinking

Financials alone no longer paint a picture of company strength, because design-centric companies such as Apple, IBM, and Nike—those that place design first—have outperformed the overall market by a significant margin.* 

Yielding 2.11x that of the S&P 500