Brand strategy and Architecture

Continuity was the opportunity for Clear Cannabis. Educating audiences in how to get altered was found in curiosity, and it’s why building a brand architecture upon their flagship product was the differentiator.

Challenge: Clear Cannabis, Inc. and their flagship consumer brand, The Clear, are industry pioneers – the OGs, yet no one knows who they are. First, the Bain Group needed to better position The Clear as an industry-leading product by first understanding current business trends. Second, The Clear was in need of an effective, intelligent, and innovative (hybrid) house of brands strategy roadmap for acquisition or organic organizational growth.

Solution: To be successful, evolving the existing personas were prioritized followed by the development of content brand messaging to provide a foundation for the future roadmap. The Bain Group held workshops and became an extension of The Clear to brainstorm target audiences. We are helping change the story, thus changing industry perception by creating an emotional messaging matrix touting the benefits and life-changing attributes of cannabis without stating any claims—establishing trust based on the brand strategy. 

Result: We are focused on creating an authentic brand that people crave through forward-thinking cannabis concepts and strategies. Because of a propensity for pioneering change, The Clear is creating an entirely new customer experience around cannabis—one of expertise and humility, steeped in a life-long passion for purposefully uncovering the best botanist formula for a distinctive altered state brand. 

Presentation Purposes Only | ©2021 Clear Cannabis, Inc.

“Thinking of our ‘products as a service’ is great way for our brand to manifest it’s purpose in a way that adds customer value. Our founders created the how and the what – and now, we get to define the why.”

– Seth Wiggins, President
Clear Cannabis, Inc.