Environmental Experience
SUCCESS STORY
Terumo BCT immersive environmental branding
Situation: With many different offices, many different looks, many different countries, and new corporate messaging, the Strategic Marketing team had an opportunity to activate immersive planning while reinforcing the corporate brand by applying global consistency to all efforts.
Strategy: Create a three-dimensional experience that brought form, function, and human-centered brand attributes together by really thinking of those that would occupy the space. We then crafted visual and written stories to meet a diversity of users—reinforcing brand messaging in a diversity of ways.
Result: Individual offices now share a common theme of Terumo BCT branding, strengthening the equity of brand identity and messaging for associates and customers who visit any office worldwide.
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